The Sassy Shop is a famous online brand, especially for women. The Sassy Store is an online boutique that curates fashion. They do not have a store presence since their retail space is the Internet; technology is their key strategy to gather everyone together. Powered and driven by females. The Sassy philosophy is all about asserting individuality and freedom.
The Sassy Shop as a brand wants to challenge the existing narrative of female fashion. By rebelling against the norms of what is accepted and expected. The idea behind curating this brand is to nurture a culture of acceptance, creativity, and diversity in fashion. Their outfits are fluid and open to interpretation of their Sassy patrons. Sassy per se is not just a brand but also a state of mind. Which is the vibe they wish to extend to all their public engagements as well: they will be immersive experiences that urge the customer to reexamine the existing attitude towards women and their sartorial preferences.
Moreover, Sassy Store hopes to translate the thought process of the flourishing millennial. They also want them to feel engaged and understood which is why the tools they use and the strategies we employ are by the young, for the young. Their entire digital campaign has essentially been a series of impromptu sessions shot on the iPhone, in the city. Thus proving, that passion and creativity will always trump big budgets and heavy names.
A young woman who loves fashion and loves dressing up. They also were truly passionate about fashion and design. That’s how The Sassy Shop was created for all of the Sassy women. That love dressing up and love having high-quality clothing lets your sassy outfit brighten your day. These digital fashion destinations have it all: high-quality clothes, shoes, and accessories, speedy delivery.