Tena Durani Brand is a famous brand in the Pakistan fashion industry. Tena Durrani comprises on formal, Prêt-à-porter, Luxury Prêt, Haute Couture and Bridals. Tena Durrani label is currently available through their studio located in DHA Karachi. And also has numerous global clientele. In 2017, Tena’s brands showcased her collection. ‘A Rough Affair’ in London on two different platforms. The Asians Bridal Show and the Fashion Parade.
Uber-talented and passionate Tena is the best example of empowering women in Pakistan’s fashion industry. Her brand deals in bridal, casual, and formal wear. The label Tena Durrani was established in 2005. Now, it’s been 14 years since Tena started working in the industry. And has successfully proven herself as a topmost designer and fabricated the label which has renowned for exquisite Resham embroidery. She drives her muse from the Mughal era of Art and Architecture and infuses them with needles and threads to give birth to masterpieces.
Tena’s work philosophy is quite simple “showing perfection & novelty in her every piece of the collection. And also illustrates culture and tradition of her homeland along hue and embellishment using contemporary relevance.”
Moreover, If you talk about the most versatile designer in the fashion industry of Pakistan. Then Tena Durani Brand will be at top of the list. Her source of inspiration is art and architecture from the ancient Mughal period. That defines the root of their traditions. She likes to work on a variety of fabrics. From cotton, voile, chicken, and jacquard to Karandi, chiffon, silk, lawn, linen, cotton net, French net, and pure materials. Tena Durani Brand is also famous for her exquisite Resham embroidery and color shading in her creations. Furthermore, Pakistani designer Tena Durrani has made new style party dresses for ladies so don’t lose your style in winter.