Shiza Hassan is a women’s online clothing brand. Established in 2014. Shiza Hassan, an Haute Couture Label is famous for its elegance, opulence, and dynamic fashion aesthetics. Specializing in bridal, formals, and luxury. The brand is led by the eminent designer Shiza Hassan who is a LUMS graduate. Holding a diploma in Interior design from NCA and am a member of the Wapda Tennis team. The coveted label had been showcased repeatedly in the most prestigious shows across the country. With its bridal and luxury pret collections at Fashion Pakistan Week 2019. PFDC Sunsilk Fashion Week 2018. L’Oreal Paris Bridal week 2017. PFDC Sunsilk Fashion Week 2017. And PFDC L’Oreal Paris Bridal Week 2016. Also endeavoring to maintain quality standards.
Moreover, Shiza Hassan is known for the state of the art hand techniques. That keeps evolving with time and new trends. While embracing traditional work such as zardozi, kaamdani, hand Resham, dabka naqshi, etc. And incorporating varied embellishments like crystals, Swarovski, pearls, and floral ornamentations. Amalgamating different crafts, the fashion connoisseur continues. To bring diversity, luxury, and grace that are patently visible in each creation.
Furthermore, the Shiza Hassan brand has also been increasingly diversifying. By manufacturing and incorporating unstitched collections in summers and now in winters as well. Recently in 2020, it has also introduced a sub-brand with the name ‘Kinaar’. That constitutes lawn and festive collections yearly. While believing in the preservation and protection of folklore, traditions, and threads of the cultural heritage. Shiza Hassan also assures a constant evolution of avant-gardism and exceptionality in its métier.
It also keeps drawing inspiration from a myriad of cultures and artwork around the world. Along with her constantly evolving fashion sense. Exhibiting intricately crafted embroideries contrasted with deep, vivid, and rich colors. And also embellishments that are timeless and chic.