Saira Shakira is the fashion house of eastern and haute couture clothing. That ensures the uniqueness of each piece in its level of individuality and originality. Its style is based on new forms of elegance, presenting itself as a modern classicism. Based on creativity and superior sartorial content. The strong identity of Saira Shakira has evolved since its birth without forgetting its roots. An unmistakable style and fashion which season after season, combines strong innovation with the flavor of its origin. From fashion school to a powerful designer duo. The brand Saira and Shakira have quickly taken over the hearts of women with their distinctive designs and unique aesthetics.
Saira Faisal and Shakira Usman, both graduated. And distinction holders from the Pakistan Institute of fashion design are the principal designers of the brand. Saira and Shakira pursue their passion together and followed through on a long-time dream of launching their clothing brand. Finding the inspiration in one another’s style. In 2012 they launched the brand. Saira and Shakira with the idea and knowledge of designing for a real woman that is effortless, sophisticated, and also finds strength in her femininity. From then they are setting the bar with their innovative, contemporary yet traditional designs.
The label was launched in 2011. Created because the two friends felt a lack in the Pakistani market for the kind of clothes they wanted to wear themselves. Traditional yet trendy and individualistic.
Furthermore, originally working out of small studio space, the label’s increasing popularity has led to its explosion. It recently launched its flagship store in Lahore. Where its ready-to-wear and haute couture lines are available to a growing clientele. The designer also aims to make its distinctive design philosophy – focusing primarily on sophisticated cuts and experimental silhouettes. Also available across Pakistan and the region.