Nadia Farooqui is a great aesthetic online brand in Pakistan. They have been working since 2009. They are also providing you with trendy, casual, chiffon, velvet clothing. And bridal and formal at best range.
The Nadia Farooqui brand journey began in 2009. When Nadia Farooqui returned from the UK after completing a masters’ program in marketing management. Her father, who has played the role of a mentor and guiding light all through her learning years is a big advocate of entrepreneurship. When it came to helping her choose a career path, the stage had already been set. The fundamental notion was employment creation and a strong belief. That a woman should choose a career that she can continue with ease beyond marriage and offspring.
Starting in a small room with very limited resources and experience. The initial business model primarily revolved around tailoring for near and dear ones. Needless to say, learning on the job was her very own mimic of classroom learning. With time and enhanced skill. It also went into sourcing their fabric and creating their designs primarily by selling through one-off exhibitions.
In 2010, with a meager capital brand took its first big plunge. And moved to a studio space in the esteemed Bokhari commercial area. The brand has been built organically since moving from strength to strength, learning the crafts and developing an expertise in hand embroidery, machine embroidery, block-printing, cutting, and stitching.
Furthermore, In 2016, Rabia Farooqui a miniature trained artist from Indus valley school of art & architecture joined the brand as its creative director. With a dynamic design sensibility and great aesthetic, she took over responsibilities for the formal and bridal lines at this brand. The growth trajectory of the brand over the last 4 years has been phenomenal and today the brand boasts.