Established in 1984, Haier Group is a world-leading provider of solutions to beautiful life. In the process of innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people’s value”. Mr Zhang Ruimin, chairman of Haier Group Board of Directors and CEO, proposed the Rendanheyi Model, whose contemporary features, universality and social characteristics have achieved trans-industry and trans-culture fusion and duplication.
Focusing on user experience and keeping abreast of the times, Haier started off as a collectively owned, small factory on the verge of bankruptcy before growing into an ecosystem that leads the IoT era and the sole IoT ecosystem brand among the BrandZ Top 100 Most Valuable Global Brands. In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. To date, Haier has successfully incubated four listed companies, two unicorn companies and 12 quasi-unicorn and gazelle companies. Moreover, Haier has established 10+ N R&D centers, 25 industrial parks, 122 manufacturing plants and 108 marketing centers all over the world. Haier also boasts of a large retailer network that covers over 160 countries in the world. It owns a number of smart-appliance brands, including Haier, Casarte, Leader, GE Appliances from the U.S., Fisher & Paykel from New Zealand, AQUA from Japan and Candy from Italy, service brands such as RRS, Yingkang Life and COSMOPlat; and cultural and creative brand such as Haier Brothers.
Haier has topped Euromonitor’s World Home Appliance Brands for ten consecutive years. Its subsidiary Haier Smart Home Co., Ltd. is among the Fortune Global 500 Companies, while Haier COSMOPlat tops the industrial-Internet platforms of the Ministry of Industry and Information Technology and is designated by ISO, IEEE and IEC to lead the drafting of international standards for large-scale custom ization models. In the IoT era, Haier’s ecosystem brand and Rendanheyi Model are leading the world.
In the future, Haier Group will continue to work with its world-class ecosystem partners to build IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, tailoring personalized smart life for users from around the globe.
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