Generation is the Pakistani clothing brand. It was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman. As a solution to the growing demand for fast fashion by the urban Pakistani woman. Today this family’s ideology has culminated into a leading ready-to-wear woman’s clothing brand. That also provides fresh stock to their stores a few times a week with no repetition in design.
Moreover, the Generation woman brand offers fashionable, versatile, and comfortable designs. That makes use of numerous printing and embroidery techniques in casual and semi-casual outfits. Amid bold and exaggerated embellishments, Generation also develops basic designs using impactful silhouettes and cut lines. Its formal line includes formal designs that harmonize with an effort to preserve local cultures and celebrate tradition. The line offers semi-formal, wedding, and party wear. The line also focuses on creating an appealing and economical formal variety.
Furthermore, the Generation woman has since become an iconic symbol that holds this vision together. A woman who celebrates her family’s tradition with a permanent undertone of innovation and creativity. The Generation clothing lines are a personification of this woman’s values and also a representation of her in different times of her life.
Generation classic embodies the timelessness of the Generation woman clothing. That never goes out of fashion and can become a permanent part of a woman’s wardrobe. With creative experimentation of textures and colors. This line brings forward the element of elegance in its designs. Generation cottage, part of the same line, uses traditional Pakistani hand embroideries by women across villages around the country. To create innovative one-off atypical techniques.
Moreover, It flo is a high street, fashion-forward line born out of a fusion of eastern and western elements. With an eye on international fashion. The line also specializes in designs, cuts, and patterns.