Declare is a sophisticated online clothing brand. In the true spirit of its Urdu connotation “Ailaan”. Using ‘DECLARE’ as a brand identity has been cleverly coined by the group’s Chairman Mr. Imran Maqsood. With the concept of making a grand entrance and being declared all over.
DECLARE by Yum Group was conceived along the same spirit and sensibilities. As their restaurant chains – a firm base in local flavor with expertise in exotic and ethnic tastes. This is reinforced by Mr. Imran Maqsood’s belief that everything should be perfect and of the highest quality. The design aesthetic is deeply rooted in our native traditions and cultures. Which are reflected in the colors, fabrics, embroideries, and silhouettes. The design also philosophy tastefully incorporate elements from international trends, global cultures, and to a degree, pop art. The result is a colorful yet classic, fresh yet funky, and also traditional yet trendy brand aesthetic.
Moreover, Declare Brand also offers innovative designs and high-quality products in Apparel and Accessories targeting 25-45-year-old females. Apparel will cater to both Eastern and Western styles, designs, and silhouettes. The Eastern collection will have both unstitched and ready-to-wear in a variety of options from plain bases to jacquards to compound embroidery designs in ethnic and playful patterns. The R2W Western line presents a delightful selection of T-shirts and fusion tops in comfortable fabrics. Accessories will include everything from jewelry to bags to shoes in varying designs, colors and styles to cater to every discerning customer. The aim is also to provide you with all the elements for your perfect outfit under one roof where you will have the option to play around with complementing and contrasting coordinates to create your own unique personal style and make you “DECLARE YOUR LOOK!”
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