AxF Denim Lab is an online clothing brand. With 25 years of experience in manufacturing denim jeans for world-renowned brands around the world. Two young brothers plan to cater Pakistani market by making the jeans the most luxurious. It brings in the most innovative, exclusive, and premium fabrics, stitched with a customized production area. Ensure each garment fits perfectly and is washed with the unique technique. To create rich denim that has never been seen before in Pakistan. We also want to make you feel good to look good.
AxF Denim lab brings in premium denim products for Men’s, Women, Boys, Girls, and babies.
It is well aware of the denim craze that drives the Pakistani market in each segment. Our Logo is carefully designed with Indigo Blue Color being shown as washed down in many shades. That can be achieved in a pair of jeans. We also intend to use that Denim Magic through our washing to create products of all shades of Blue that our Customers will Love. We aspire to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in colors, quality fabrics, and shapes, and also expressing them in an effortless, relaxed, and comfortable style. For every garment, we pay maximum attention to fabric selection, fitting and also perfect quality.
As we hear about Denim, we automatically assume Indigo Blue color. This is because among all the dye, Indigo dye is the most popular and widely used consisting of almost 67% of all the dyes used for denim production. The indigo color is the principal source of the almost magical appeal of denim. The dye imparts a brilliant blue hue to fabric. In fact, there is no other dye that creates such an intense blue color with so few carbon atoms in its molecule. Indigo is unique in its ability to impart surface color due to partial penetration in cotton fibers. The unique feature of indigo dyed denim is the possibility of achieving wash down effects on repeated washing without losing the freshness of the color.